Do any of these sound like you?
- You don’t know what a #hashtag is
- You haven’t updated Facebook/Twitter/Pinterest/<insert social media channel here> since the day you opened the account
- You have a blog but haven't updated in several months
- You didn’t know that updates could be scheduled
- Your eyes glaze over looking at your social analytics
If any of those statements resonate with you, then it’s time for a social media manager for your organization.
Today, it’s widely accepted that to be in business means to be engaged in social media. From brand awareness and marketing promotions to community involvement and customer support, social media can be some or all of these things for you. Having someone who helps define the goals, oversees the content, monitors the social media channels, and helps determine which channel(s) are best for your brand, is no longer a luxury.