Today, there is no shortage of ways to create a website, it's almost like getting fries with your sandwich at your favorite restaurant it just comes on the plate. Everywhere you look there is a free website attached. The problem with that is, what you do with it once you get it. A client said to me once that they built their own site but was stuck on the content.  Looking around the web I've seen where a site is made up of several social media widgets with very little original content.  

It's like the site owner knew they needed a web presence but didn't know what to do with it or underestimated the time it takes to maintain it.  Having a web presence is great but having a good web presence is even better.  

Flipping channels, I paused the remote long enough to see an initial interview with a sales guy and a new client on some reality show. The sales rep kept saying something to the effect that there are a lot of options - over and over and over. Followed by repeatedly asking the client if they liked any of the options set before them. I sat there thinking, "You need to give them something to react to".