From our reading list...May 20, 2013

solstice-mobile.com | Solstice Mobile | Kelly Manthey | Company Blog | May 7, 2013 | Is Mobile Making Us More Productive?

Why I like it:

I saw this and had to read it as I love streamlining-process-improving-getting-more-done-in-less-time.  To Kelly's point there is more opportunity to complete tasks on the go.  I don't recall where I heard it but, the other day I heard about "mobile blinders".  Basically, the assertion was that because of the mobile device, the candy, gum, magazine sales at the checkout counters is far lower since we are checking mail, updating social media or like Kelly, balancing our checkbook while we wait.

inc.com | Inc Magazine | Howard A. Tullman | The Perspiration Principle | March 26, 2013 | Communication: Why the Story Is Everything

Why I like it:

I read this article a few weeks ago and found myself re-reading it.  If you have ever watched AMC's Mad Men and seen the lead character, Don Draper played by Jon Hamm pitch an ad campaign to a client you notice that he creates a story.  It is not just about the product.  He sets the stage, creating imagery that draws you in.  Coming to the real world, when you watch a community piece on your local news outlet, the story either draws you or it doesn't, but it is about a story.  Moving a bit closer to home, through work with local non-profit organization, The  Bridge Youth & Family Services on fundraisers, the story is what drew me and others in.  The Story is the most powerful tool we have for expressing our passion, views, likes/dislikes, and even humor.  Even today when there are more chimes, bells and tones to distract, every now and then a good story gets through.  Mr. Tullman, thank you for the reminder.

Is there a story that caused you to pause for a moment? I'd like to hear about it.