Sweat Equity is Part of the Marketing Equation
Social Media should be considered as part of the marketing strategy. I hear this often. While social media outlets may be free to use, they are not free. There is sweat equity needed to keep them current, to keep them relevant. Yeah, I know, we are one to talk. Well we are. We know that time has to be put into keeping content relevant for our readership, client, etc. yet we fell down on the job ourselves.
Reading this post from Tim Berry, in Planning Startups Stories titled: Social Media is Littered with Business Carcasses we received a much needed kick-in-the-pants. Thanks for hanging in there with us.
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