From our Reading List ... December 3, 2012

uxmag.com | UX Magazine | Tania Lang | December 3, 2012 | Content Sharing and Social Networking Buttons : How do users distribute what they like? 

Why we like it:
We receive questions all the time from clients about levering social media and typically we circle around on the "how".  We focus on user experience with an eye on SEO.  This article follows that approach as well.

getitdoneguy.quickanddirtytips.com | Get-It-Done-Guy - Quick and Dirty Tips | Stever Robbins | December 3, 2012 | How to use Google and Other Search Engines 

Why we like it:
I don't know about you but one question we receive often is how to find information on the internet.  This is from friends, family and clients.  These tips will definitely help, especially the personalized search info which is something we turn off regularly as we do research for our clients, some of whom are not local.

sethsblog.com | Seth's Blog | Seth Godin | December 5, 2012 | Confusing Lucky with Good 

Why we like it:
It seems like Mr Godin was having conversations similar to ours of late where we harkened back to analogies of the Tortoise and the Hare.  While we won't sneeze at getting lucky, we do strive for steady, continuous successes.