Sandwiches, Sandy and Social Media
FastCompany.com | Christina Chaey | November 2, 2012 | How Seamless Defied Sandy, Kept The Hot Meals Coming, And Inspired Twitter Love
Why we like it:
It illustrates how to a company prepared meticulously and brought value-added services to their customers quickly. They also thought about customer satisfaction especially when it came to level-setting, expectation setting of the delivery times. This is often forgotten, if you let them know when to expect and then met or exceed, all are happy. Lastly, it shows how a Social Media tool can be more than just a vehicle for communicating the mundane events but an effective communications tool for business.
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