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Google Ads Close Variants to Include Words With the Same Meaning

SEO
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same-similar-different image credit: SEJ

This article, Google Ads Close Variants to Include Words With the Same Meaning, posted on Search Engine Journal, discusses the Google Ads is expanding close variants to include words that have the same meaning as the original keyword. This change, will be rolling out in the coming weeks, impacting broad match modifier and phrase match keywords.

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